MyTurf Privacy

MyTurf Incorporated (“MyTurf”) recognizes the importance of protecting the privacy of all information provided to us by any user of, and any other web sites or services owned or operated by MyTurf (“MyTurf Sites”) (collectively or individually “User(s)”). Your use of MyTurf Sites and any personal information you provide on MyTurf Sites is subject to the terms of this Privacy Notice.

The Information MyTurf Collects:

MyTurf Partners: Your privacy Matters to MyTurf so whether you are new to MyTurf or a long time partner, please take the time to review our privacy policy as it does get updated from time to time, and if you have any questions contact us. Many of our services require our partners to sign up for a MyTurf Account. When you do, we’ll ask you for Personal Information, like your name, email address, telephone number and in some cases your credit card information. Personal information that you provide will be kept private and confidential and will not be shared without your prior consent.
End-users of the Internet: We work with “third parties” who use our platform for advertising purposes. When End-Users visit a web site that uses our advertising services third party advertisers may collect certain types of information about end-user visits to their sites including interaction with content on their sites.
No personally identifiable information is collected from our advertising platform or Internet provider partners. In some cases third party advertisers may use cookies to collect information about services that end users use and how they use them after or during visits to their web-sites. MyTurf services uses cookies to understand the number of end-users in particular geographic areas. Location tracking is based only on where Internet services are provided and are not specific to any specific end-user. In some cases, Internet providers may aggregate and forward end-user text search information to third party advertisers allowing them to better refine the advertising end-users see. We pride ourselves on the fact that we do not require any browser plug-ins, executable code or other software as required by other companies who provide advertising platform services that track and profile end-users. MyTurf is not responsible for third party companies who load cookies or other software during a user’s Internet session(s).

Advertisers: When signing up for the MyTurf advertising account, you may elect to provide to MyTurf additional “personally identifiable” information (such as your postal mailing address, home/mobile telephone numbers, credit card number and billing information, etc.) This information is kept confidential and is not shared with anyone or any other company unless directly required for the operation of our customers accounts. Billing information is not kept on record, only a transaction number is kept on record allowing MyTurf to provide auto-renewal for your ad packages.

The Way MyTurf Uses Information:

After Registration for advertising services, MyTurf uses your name and email address to give you access to MyTurf’s tools and reports and provide administrative functions such as periodic notification of MyTurf Sites updates or additional offerings from MyTurf.

MyTurf will not use your email address or other personally identifiable information to send promotional or marketing messages for third parties other than MyTurf without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.

When MyTurf Discloses Information:

We may disclose User information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright law) or respond to a court order, judicial or other government subpoena, or warrant.

We also reserve the right to disclose User information that we believe, in good faith, is appropriate or necessary to: take precautions against liability; protect Users from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of MyTurf Sites; and to protect the rights, property, or personal safety of MyTurf, our members, or others.

Your Choices:

You may, of course, decline to share personally identifiable information with MyTurf Sites, in which case MyTurf will not be able to provide advertising services to you. You may update, correct, or delete your member information at any time by going to the log-in section of MyTurf Sites.

To protect your privacy and security, we take reasonable steps to verify your identity before granting you member profile access or making corrections. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR UNIQUE PASSWORD AND ACCOUNT INFORMATION AT ALL TIMES.

Our Commitment to Data Security:

MyTurf uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to MyTurf and you do so at your own risk. Once we receive your transmission of information, MyTurf makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

If MyTurf learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. MyTurf may post a notice on MyTurf Sites if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a written notice of a security breach you should notify us at

Protecting the privacy of young children is especially important. For that reason, IF YOU ARE UNDER 13 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS MYTURF SITES AT ANY TIME OR IN ANY MANNER. If MyTurf learns that account registration has been performed by persons under 13 years old and personally identifiable information has been collected without verifiable parental consent, then MyTurf will take the appropriate steps to delete this information.

In the Event of Merger or Sale:

In the event that MyTurf is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from Users as part of such merger, acquisition, sale, or other change of control.

Changes and updates to this Privacy Notice:

This Privacy Notice may be revised periodically and this will be reflected by the “last modified” notice below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received that personal information. Your continued use of MyTurf Sites constitutes your agreement to this Privacy Notice and any future revisions.

Effective Date, Date Last Modified:

This Privacy Notice was first effective as of November 1, 2007.

This Privacy Notice was last modified November 25, 2013.

MyTurf Contact Information:

Please contact MyTurf with any questions or comments about this Privacy Notice, your personal information, our third-party disclosure practices, or your consent choices at


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